The project: Teddington Carpets, a family-owned business located in the center of Teddington, boasts a dedicated and amiable team with extensive expertise in the flooring industry. Their long-standing customers are incredibly loyal, valuing the exceptional level of service they receive and frequently addressing the team members by their first names. The company sought to update their brand identity and incorporate it into all of their marketing efforts.
The Idea: The objective is to enhance the perception of their proficiency by infusing a more luxurious ambiance into their brand, positioning them as the equivalent of John Lewis in the flooring industry. Emphasizing their meticulous attention to detail, skilled craftsmanship, and razor-sharp precision, they aspire to become a reliable and secure pair of hands for their customers.
The Execution: Our team has revamped the current brand of Teddington Carpets, incorporating striking colors and graphics that make a bold statement while maintaining a luxurious vibe. Drawing inspiration from high-end brands, we utilized a combination of black and red that complements each other perfectly. Furthermore, we ensured consistency across all channels by incorporating essential brand messages into the design. The new brand has been seamlessly integrated into various marketing materials, including shop signage, online platforms, and promotional materials, with continuous marketing support from us.