Welcome to latest blogs - a collection of blogs that help you maximise the impact of your website, your branding and your digital presence. We attempt to demystify some key areas and explain how the power of great design can work for your business.
In today's world, Christmas has transcended its traditional roots to become a powerful commercial phenomenon. This blog explores how the festive season's commercialization has influenced consumer behavior and the pivotal role major brands and retailers play in shaping the modern Christmas experience. From Coca-Cola's iconic Santa Claus to John Lewis's heartwarming adverts, discover what makes these campaigns effective and memorable. As you delve into the magic of Christmas branding, reflect on how you can incorporate these timeless strategies into your own marketing efforts, creating a festive connection with your audience.
In the competitive and capital-intensive world of real estate development, a strong brand is a critical asset. It goes beyond a logo or tagline, serving as a reflection of a company's values, expertise, and reliability. A well-established brand builds trust with investors and clients, sets developers apart from the competition, and attracts essential investment. By emphasising qualities like professionalism and unique market positioning, such as a focus on sustainability, property developers can ensure long-term value, client loyalty, and a lasting competitive edge.
In an era dominated by smartphones, businesses cannot afford to overlook the significance of mobile optimization. With over 60% of global web traffic originating from mobile devices, failing to cater to this audience means leaving money on the table. But it's not just about accommodating mobile users—it's about providing them with a seamless experience that keeps them engaged and drives conversions. From the impact on search engine rankings to the rise of mobile commerce, our blog explores why businesses without mobile-supported websites are losing money and how investing in mobile optimisation is essential for staying competitive in today's digital landscape. Don't let your business fall behind—read on to discover the power of mobile-first thinking.
5 ways to optimise your restaurants website - High-Quality Visuals, Mobile-Friendly Design, Online Reservation System, Menu Accessibility and Updates and Engaging Content and Promotions
As a London-based design agency, we understand the significance of brand positioning in today's dynamic and competitive marketplace. Crafting a unique and compelling brand position is the key to standing out amidst the noise. In this blog, we unveil the five essential elements that define our approach to brand positioning, helping businesses carve their distinct identity in the market.
In today's digital age, marketing is a complex and ever-evolving landscape. Companies large and small are constantly looking for ways to reach and engage their target audiences, and they're willing to invest substantial resources to make it happen. While various marketing channels, strategies, and tactics can contribute to a brand's success, one key element often takes center stage in the marketing ecosystem: a great website. In this blog, we will explore the vital connection between having an outstanding website and achieving marketing success.
In the ever-evolving digital landscape, establishing a strong online presence is crucial for businesses aiming to thrive in the competitive market. Choosing the right platform for your website is a pivotal decision that can significantly impact your online success. In this blog post, we will compare two popular website-building platforms: Squarespace and WordPress. By the end, you'll have a clearer understanding of which platform aligns better with your goals, helping you build the website of your dreams to enhance your business and attract more clients.
These days your business is one of about 8 Gazillion search results and with 97% of consumers using the internet to find businesses it’s now more important than ever to be online and lets face it on the first page for key search terms and your business name.
So here are my 4 tips that you can do to give you an advantage over your competitors
In today's digital landscape, crafting compelling website content is paramount for improving SEO and attracting new clients. The advent of artificial intelligence (AI) has revolutionised content creation, offering unprecedented speed and efficiency. However, it is crucial to strike a balance between AI-generated content and the unique perspective and creativity that only humans can provide. This blog will explore how AI can assist in enhancing website content, while emphasising the importance of human input, personal opinions, and the role of Chat GPT in driving business success.
The eCommerce industry has seen exponential growth in recent years, and it's not slowing down anytime soon. With global eCommerce sales projected to reach $6.4 trillion by 2024, having an online store is no longer a luxury, but a necessity. In this blog post, we'll explore the importance of having an online store, from increased reach to lower overhead costs. We'll also provide tips for creating the best online store in 2023, including mobile-friendly design, user-friendly navigation, secure checkout processes, fast load times, and excellent customer service. By following these tips, you can create a successful online store that will help you stay competitive in today's market.
Marketing your products and services is all about getting your message across to your potential customers as effectively and persuasively as possible.
That may sound simple – but the best way to make the maximum impact and deliver the results you want is to draw up a detailed marketing plan that works for you and your business.
Jade Staiano is a LinkedIn specialist, encouraging her clients to find their own authentic voice, and build a strong and profitable network on the platform. With a background in policy and government communications, she now enjoys using her skills more creatively. She has three children, who keep her busy. She loves to read, cycle and cook.
Jade Staiano is a LinkedIn specialist, encouraging her clients to find their own authentic voice, and build a strong and profitable network on the platform. With a background in policy and government communications, she now enjoys using her skills more creatively. She has three children, who keep her busy. She loves to read, cycle and cook.
If you want to sell directly, you need an e-commerce site. If you want your site to be a prime generator of new business, it needs to be expertly optimised to appear highly on search engine pages. You may want only a basic brochure website – a one-page site or a detailed creation with a multitude of pages.
Google Ads. Are they a shortcut to instant website traffic, quality leads and more sales? Or the fastest way to burn through your marketing budget with zero return?
How can I improve my Google ranking? How can I stop customers clicking off my web site too soon? How can I persuade customers to visit my web site? How can I improve the hit rate?
