Rob HolmesA series of FREE 40 minute webinars, Twickenham and Richmond Business Collective, aspect of business life, affected by the Coronavirus crisis, business as a whole and how best to market the business to its audience, mix of print such as brochures, leaflets and direct mail pieces, digital marketing, social media posts, banner advertising, websites, design as being a vital part of any communication, campaign needs to have a hook and a message to leave an impact, Why is it important to market your business in a crisis?, What are the best ways to market your business during the crisis?, So, what is it we need to do? How do we do it ourselves?, are there any marketing tips you can give us to promote a business online?, Come up with a good, big idea, one that solves a problem, Create a memorable image or message, market it on as many mediums as possible, free directories websites, networks online that will help promote your service for free, Get as much mileage as you can out of any campaign, blog post Afterwards, record it and put it out as a podcast, more content you produce and add to all media channels, This will result in Google increasing the Google ranking, the benefit of these campaigns will not only give you a quick win, beneficial on a long-term basis This is known as the ripple effect.
Welcome to latest blogs - a collection of blogs that help you maximise the impact of your website, your branding and your digital presence. We attempt to demystify some key areas and explain how the power of great design can work for your business.
OK, I understand, it’s been on your “To Do” list for a while now, you’ve even started looking for someone to do it for you but you’re super busy, there aren’t enough hours in the day just to keep your business running.
You’re Head of Sales, Head of IT, Head of HR and you’re the founder, chief cook and bottle washer – when on earth are you supposed to find time to get a new or updated website?
Well here’s something that might just push that new website a bit further up your “To Do” list – 6 ways that your old website is damaging your business every single day.
Let’s look at it from the point of view of your potential customers ands see what they see. A potential customer comes to you to solve a problem they have, they believe your business can help them and the one thing they want you to give them is CONFIDENCE. Confidence that you are the right business for them.
Read MoreYour website is the shop window to your business – it’s usually the first time a potential customer interacts with you and that’s why you work so hard to make it a positive experience. You’ve made it look amazing, it really brings your offering to life, it makes you look totally professional and you are proud to direct people to it.
Read MoreRunning your own business, you’ve leant one thing when it comes to generating new business – referrals are king! – nothing beats a happy customer telling a friend how good you are and what an amazing job you did for them.
BUT it doesn’t always work that way – the referral opens the door (pretty wide usually) – but here’s a sad scenario that is made even worse by the fact you won’t even know when it happens.
A happy client of yours refers a prospective client to you – a pretty warm lead by any ones standards but unfortunately, before contacting you, they do what everyone else does — they visit your website to check you out.
Read MoreWhen Vinegar Creative went to the Golden Chopsticks Awards, we saw the power of branding first-hand. Great branding helps make you a winner.
Having worked on the first ever Golden Chopsticks Awards last year, Vinegar Creative was privileged again to lead the branding and design for the second Golden Chopsticks Awards, a awards ceremony celebrating the best Oriental food in the UK. We came up with the branding for the event and designed all the marketing materials, such as the programme, signage, menu, invite and goodie-boxes.
Read MoreThe way your words look is part of your brand. The fonts you choose for your words can alter their meaning. Let’s find out why. Plus, what you can do about it.
Nerdy design question for you. Do you have a favourite font? Do you have a default font on Word or Pages which you can’t do without? I know I do. (It’s Calibri, thanks for asking!) What fonts do you use for your business’ logo, website, advertisements and printed materials?
Read MoreThere’s an old adage that says “you get what you pay for”. Anyone who has given a vague brief to a designer might attest to that. Whatever your experiences, how do you make sure that your ideas and thoughts are translated correctly into fantastic design? Technology has given us the ability to illustrate and document our nascent ideas using almost every medium but still, that doesn't always make the final cut.
Read MoreDon’t be part of the herd. Find out what makes you unique and reap the benefits.
It’s one thing about your business that no one else can copy. It’s the thing that sets you apart from everyone else in your marketplace. It’s your unique selling point, or USP.
Finding your USP is your first step towards marketing success. If you don’t know what yours is yet, you need to figure it out, fast. Here’s why you need a USP and some tips on how to define yours.
Read MoreHave you ever looked at your own website through the eyes of a visitor? It’s not something many of us ever do. We just get used to how things look and we grow too close to our website, our online store and our apps, to see it with fresh eyes. It’s human nature, but being able to see what others see is an important aspect of design. Often though, that familiarity can cost you money. In other cases, not realising problems exist can cost you even more.
Read MoreIt’s no overstatement to say that the internet has changed almost all our lives. We could argue long into the night about whether it’s been changed for the better or worse, but there can be no argument that it has altered how we all communicate, connect and interact with each other and the world at large. Gone are the days of asking friends for recommendations or trolling through the Yellow Pages looking for what you need, search engines have put an end to that.
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