Blog

Welcome to latest blogs - a collection of blogs that help you maximise the impact of your website, your branding and your digital presence. We attempt to demystify some key areas and explain how the power of great design can work for your business.

Posts tagged Brandtastic
How to Brief a Designer to Get What You Need

There’s an old adage that says “you get what you pay for”. Anyone who has given a vague brief to a designer might attest to that. Whatever your experiences, how do you make sure that your ideas and thoughts are translated correctly into fantastic design? Technology has given us the ability to illustrate and document our nascent ideas using almost every medium but still, that doesn't always make the final cut.

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What’s your business’ USP?

Don’t be part of the herd. Find out what makes you unique and reap the benefits.

It’s one thing about your business that no one else can copy. It’s the thing that sets you apart from everyone else in your marketplace. It’s your unique selling point, or USP.

Finding your USP is your first step towards marketing success. If you don’t know what yours is yet, you need to figure it out, fast. Here’s why you need a USP and some tips on how to define yours.

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