The way your words look is part of your brand. The fonts you choose for your words can alter their meaning. Let’s find out why. Plus, what you can do about it.
Nerdy design question for you. Do you have a favourite font? Do you have a default font on Word or Pages which you can’t do without? I know I do. (It’s Calibri, thanks for asking!) What fonts do you use for your business’ logo, website, advertisements and printed materials?
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