Running your own business, you’ve leant one thing when it comes to generating new business – referrals are king! – nothing beats a happy customer telling a friend how good you are and what an amazing job you did for them.
BUT it doesn’t always work that way – the referral opens the door (pretty wide usually) – but here’s a sad scenario that is made even worse by the fact you won’t even know when it happens.
A happy client of yours refers a prospective client to you – a pretty warm lead by any ones standards but unfortunately, before contacting you, they do what everyone else does — they visit your website to check you out.
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