Case Study: Transforming the Ruils Website for Enhanced Accessibility and User Experience
Introduction: Ruils, a charity dedicated to supporting individuals with disabilities, required a website overhaul to better serve its community. Our mission was to create a user-friendly, responsive platform that not only met accessibility standards but also reflected the organisation's welcoming and inclusive ethos.
Project Overview: The new Ruils website was designed with the user experience at its core. We prioritised a modern yet approachable aesthetic, utilising elements from the Ruils logo to ensure brand consistency. The design aimed to be people-focused, creating a friendly look and feel that resonates with the audience.
Key Features:
Accessibility:
Easy-to-find accessibility options, including adjustable text size, black-and-white mode, high-contrast mode, and link underlining, ensure the site is usable for everyone.
Forms:
The site includes over 45 forms, each designed for ease of use and consistency. These forms are crucial for communication and are directed to the appropriate teams and individuals.
Donation Integration:
Seamless PayPal integration allows for easy one-off, monthly, or yearly donations, simplifying the donation process for users.
Campaign Section:
This feature empowers individuals with disabilities to share their experiences and opinions, giving them a platform to voice their perspectives.Navigation:
The site’s design ensures intuitive navigation, with a clean top menu and prominent buttons guiding users to essential information swiftly.
Collaborative Approach: Working closely with the Ruils team, we incorporated real photos of team members and local individuals, enhancing the site’s personal touch and fostering a sense of community.
Future-Proofing: The website is designed to evolve with Ruils' needs, with the potential to integrate an online shop for selling fundraising products like Christmas cards.
Conclusion: This project, one of our largest to date, spanned over six months. The result is a robust platform that positions Ruils to better serve its community and continue its impactful work. We are well-prepared to assist other charities in achieving similar transformations.